Guest posting, also known as guest blogging, is the practice where a writer creates content for another company’s website. Typically, guest bloggers write for similar blogs within their industry to:

1. Attract traffic back to their website.
2. Boost their domain authority using external links to high-authority domains.
3. Increase their brand credibility and awareness, and
4. Build relationships with peers in their industry.

In essence, a guest post involves writing a blog post or an article that will be published on another person’s or company’s blog. This usually helps both the guest blogger and the host. The guest blogger gets exposure to the host’s audience as well as a link back to their own website (often included in the bio or within the content), which is beneficial for SEO purposes. Meanwhile, the host gets valuable content that can engage their audience and add value to their blog.

### Exchanging Free Links

Exchanging free links typically involves an agreement between two website owners to feature links to each other’s sites. This is often done to improve search engine optimization (SEO), increase traffic, and enhance visibility to new audiences. Here is how you can engage in exchanging free links:

1. Identify Potential Link Partners: Look for websites within your niche that offer complementary, non-competing services or content. These websites should ideally have a good reputation and a reasonable amount of traffic.

2. Outreach: Contact the owners of these websites, typically through email, introducing yourself and your website